You forget sometimes, with all the attention showered on the iPad and iPhone, that Apple's initial infatuation was with traditional computers.
The beautiful new MacBook Pro that the company introduced at its Worldwide Developers Conference on Monday shows Apple still fancies its first love.
This latest flagship is an object to be desired, a powerfully robust laptop in a 0.71-inch aluminum unibody design that is nearly as thin as the MacBook Air likethe SAMSUNG 900X3A Keyboard , though considerably wider. There is nothing skinny about the price, though. Add a faster processor, more generous storage and more memory to the Pro, which starts at $2,199, and the cost could swell well north of three grand.
In that sense, the computer has broader appeal to well-heeled creative professionals than to the mainstream for now. But the design suggests the direction Apple's portable Mac lineup is likely migrating and will almost certainly have an effect on rival computer makers, who watch Apple's every move. Ultrabooks, for one, seem to have been inspired by the MacBook Air, just as the Air inspired this more powerful Pro model.
Most users will drool over the new MacBook Pro's gorgeous low-glare 15.4-inch Retina display, the same screen technology found in the newest iPad and the later iPhones. In geeky terms, it has a screen resolution with more than 5 million pixels or picture elements, 3 million more dots than a high-definition television, and a pixel density of 220 pixels per inch. Text pops off the screen, icons are sharp, and color images are vivid and true to life -- even in bright sunshine. Some software, including Apple's own Aperture and Final Cut Pro X programs, have been updated to take advantage of the new display.
The computer, which I only had a day to try out, is zippy. It has the latest Core i7 quad-core processors, SAMSUNG 900X3A Keyboard known as "Ivy Bridge," from Intel, as well as discrete graphics-processing innards from Nvidia. Traditional hard drives have been replaced by faster, quieter, more reliable -- and, yes, pricier -- flash storage. On the $2,199 model, you get 8 gigabytes of internal memory and 256 GB of flash storage. You can have up to 16 GB of internal memory and 768 GB of flash. Though I wasn't able to test the claim, Apple says flash lets you play up to four simultaneous streams of uncompressed 1080p HD video from internal storage.